A new technology entity
Atterbury has established a new company named FATTi (coined by combining the words Wi-Fi and Atterbury), to drive a new initiative, enabling it to better understand customer behaviour in shopping centres,by engaging with customers through multiple digital media.
FATTi has created a solution supported by detailed site analytics that provides Atterbury’s property managers with an all-round view of centre performance. This groundbreaking, cloud-based software solution (or app) combines information from a wide range of sources, to provide Atterbury with an unprecedented 360° view of its business.
Essentially FATTi is providing a platform to combine the best of the retail experience with that of online shopping. Promotions can be targeted at specific contextual audiences of age, gender, interest, location and time. Atterbury is also able to offer its tenants the true benefit and convenience of loyalty-based promotions, discount tokens, free Wi-Fi and convenient online payment for parking.
Managing Director FATTi