Riding with Purpose. Giving with Heart.

Atterbury is once again proud to back a cause that goes far beyond bricks and buildings. This year, in partnership with our trusted friends at WeBuyCars, we are honoured to sponsor the inspiring 2025 charity campaign: Elvis Ry vir Skoolgeld.

From 30 August to 11 September 2025, award-winning musician Elvis Blue will cycle more than 1,500 km, starting from Stellenbosch and ending at the Grove Mall of Namibia, one of Atterbury’s flagship developments in Windhoek.

The ride isn’t just about distance, it’s about delivering real impact. The campaign aims to raise R1 million in support of South African and Namibian charity organisations focused on education, early childhood development, nutrition, and dignity.

Why It Matters to Us

At Atterbury, we believe in more than building infrastructure, we believe in building lives. And when a campaign like Elvis Ry vir Skoolgeld gives us the opportunity to contribute to something that directly supports children’s futures, we take it to heart.

“Our developments are only as strong as the communities they serve. Supporting this campaign reflects Atterbury’s commitment to a future where opportunity is not a privilege, but a right. Education is the foundation of transformation, and we’re proud to help make it accessible.”
Armond Boshoff, CEO of Atterbury

The funds raised will go towards:

  • Student accommodation for Atterbury Trust bursary students
  • The Startwell Nutrition Project supporting preschoolers in South Africa
  • Namibian children’s organisations, including Hope Village, Joy House, Children Life Change Centre, and Happy Land Kindergarten

How You Can Be Part of the Journey

Whether you choose to donate, sponsor a day of the ride, or cycle a stage alongside Elvis, every contribution adds power to the pedal.

Daily campaign coverage will be shared through Groot Ontbyt, GrootFM, Tygerberg 104FM and Kosmos Radio, and via Elvis and Atterbury Trust’s social media channels.

Let’s Build Futures That Last

This campaign is not just about cycling or raising funds. It’s about momentum, social momentum that changes lives. It’s about the symbolic finish line at Grove Mall, representing not just the end of a journey, but the beginning of opportunity for hundreds of children.

Atterbury is ready to ride. We hope you are too.